Annalisa Swank
IBM

IBM

In a multi-year effort, IBM rebuilt their web design system to improve clarity of content and to bring consistency across their hundreds of products. Our work focused on building a stronger narrative for IBM's highest impact products, from Watson Assistant to ESG tracking tools.

I worked closely within design teams to craft trainings for these new standards. In the process, I collaborated with design leaders to build visual and UX refinements. Produced at VSA Partners.

Role: UX design, design systems

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Team

Creative DirectorAlexander Ku
UX DirectorInsaf Itkin
UX and Systems DesignAnnalisa Swank, Seth Carnes, Sole Alban, Kijoo Pyo