Carta

Carta is the leading platform for equity management, trusted by startups and investors to manage cap tables, valuations, and ownership.

I led brand and UX for Carta's website redesign — rethinking global navigation, page structure, and visual storytelling to reflect Carta's positioning as infrastructure for innovators. The work centered human stories alongside product clarity, guiding users across Carta's full portfolio. Produced at Studio Mococo.

Role: UX design, brand design, design systems